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All things Truth & Good for our Wellbeing

April 26, 2017

Weddings are not just "I do" these days- They are more about branding and hashtag #vows and #that.

I recently attended a friends wedding and I realized that weddings are not just about vows, cake and white dresses. They are about branding.   

It struck me odd t...

February 21, 2017

Those of us who work in the world of words and images know that to be effective in our work, we should include those closest to the brand in our research and message training. But most of us haven’t always considered our internal audience in the definition of “closest...

September 8, 2016

Branding historically didn't start with a cool name or become a popularity contest for whose product was the best and most followed. In fact, it had a purpose. According to Wikipedia, branding started with having livestock as a commodity. Used as a way to show ownershi...

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The Power Behind Internal Branding

February 21, 2017

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