Successful at delivering on the vision, implementing the strategic direction, and enabling leaders to grow the organization successfully. Marketing and Communications management leader zealous about giving brands purpose, creating the words behind the voice, producing memorable customer experiences and providing real market conversions. Proven success in brand architecture, corporate & executive communications, change management, team development, digital marketing, and project management.
Retail - Window Design
Microsoft Office Word
Microsoft Office PPT
Microsoft Office Excel
KHK Consulting/ SWOT Health
Principal/ Partner - Marketing, Communications, and Branding
2016 - present
Strategic oversight of brand activities, customer engagement, user acquisition, communications, and positioning
Advise and consult leadership on successful strategic plans to increase awareness and market share.
Iowa State University - Greenlee School Advisory Council
2020 - Present
2017 - present
Satellite Healthcare, Inc. (WellBound)
Director, Brand Marketing & Communications
2007 - 2016
Successfully managed teams that executed national marketing initiatives, digital strategies, service line messaging, and innovative operational pilots that grew market share and increased employee approval.
∼ Directed the brand strategy and marketing P&L for a $MM NFP
∼ Secured PR opportunities for CEO, COO, and CMO on ABC, NBC, FOX News & in NY Times. Positioning company as leader and influencer in quality care
∼ Built new corporate website with 87 geo-sites, three secure client portals, intranet, and blog
∼ Executive appointed communication lead on corporate restructure, change management & crisis communication
∼ Redirected misused advertising expenses to digital marketing opportunities that created measurable data showing an average 5-7% monthly increase in visitors traffic
∼ Grew brand recognition and customer interaction by 20% utilizing social media outlets, improved SEO content strategy, and direct user engagements (email, blog, mobile)
∼ Created/Executed multiple marketing strategy plans that mirrored the corporate KPI and adjusted for industry flux
∼ Established brand guidelines, organizational architecture, the naming convention for services, products, and facilities
∼ Recognized and rewarded for on-target, culturally sensitive market branding & acquisition messaging that enabled successful integration in multiple new markets
∼ Founder appointed lead for all corporate philanthropic sponsorships, activities, and partnerships.
∼ Experiential Product Marketing - Showing and sharing the home therapies opportunity first hand. Successfully collaborated with device manufacturers to create humanizing experiences.
• Led development of marketing strategy plan for chronic kidney disease community special needs plan for
Satellite Health Plan subsidiary (2014)
Apani Network, Inc.
Director, Marketing & Events.
2006 - 2007
Oversight of worldwide marketing team responsible for executing corporate initiatives, lead generation, events, and development of external-facing collateral.
∼ Led the development and execution of global marketing, public relations, web strategy, and product creative
∼ Launched worldwide strategic partner communication programs to maximize brand engagement & adoption 25%
∼ Prioritized projects, attentively matched resources (external & internal), & ran tight budgets to deliver customer programs, web development redesign (HTML) & marketing campaigns, webinars that returned favorable results
∼ Worked closely with channel partners to develop marketing materials and customer presentations
∼ Cross-functional collaboration with Sales Engineers, Design, and Product Marketing to create white papers content, tech spec sheets, and eBooks
∼ Managed and led a global team of 7 direct reports and ten indirect, PR and Advertising firms
∼ Process managed Trademarks & Patents
Yokohama Tire, Inc.
Supervisor, Corporate Communications & Motorsports Marketing.
2000 - 2005
Details and quick reflexes were what achieved top-notch results for the corporate & public communication programs of the largest tier 2 tire manufacturer in the world.
Responsibilities included executing corporate motorsports sponsorships, public relations, and industry media programs. Instrumental in developing worldwide communications messaging. Oversight of industry tradeshows, media junkets, educational training programs, government relations, consumer promotions, and dealer promotional campaigns.
∼ Managed media relations, motorsports sponsorship programs - ABC, NBC, ESPN, XGames, Mattel
∼ Appointed government communication lead in Ford/Firestone Recall. YTC representative for National Tire Assoc.
∼ Directed global communications for US & Japan executive management. Secured articles in WSJ, NYT, Con. Reports.
∼ Maintained accountability for product delivery of messaging and collateral to sales, IT/IS, HR, and Legal
∼ Reduced customer & partner engagement program budgets by 20% and improved ROI by 10%
∼ Timely responses to media requests garnered positive press valued at $2-5M/yr
∼ Developed and managed B2B Digital Media Planner, created pricing books and OEM catalogs
∼ Identified $30M in media & brand marketing opportunities contributing to positive commercial affiliations, team & race track sponsorships – Sonoma Raceway, Laguna Seca, Rahall, Baja1000, BMW, Toyota, ALMS, NHRA
360º Marketing | Leadership | Digital Marketing | Brand | Strategy | Creative & Content | Cross-Functional Team Lead | Product Launches | Public Relations | Analytics | Agency & Vendor Management | International Business | Social Media | P&L | Performance Improvement | Strategic Alliances | Direct Marketing | Turnaround/Change Management | Partner Management | Licensing | B2C | B2B | Executive Advisor
Iowa State University - MS Mass Communications & Journalism
California State University, San Bernardino - BA Communications
Emphasis in Small Group & Organizational Development