The Lifestyle blog about
All things Truth & Good for our Wellbeing

January 12, 2018

It is kind of funny when you think you are happy to see a "thanks but, no thanks" email from a "real person" to a position you applied too.  Today so many organizations out there just hit the automated switch that sends a "" that says the standa...

April 26, 2017

Weddings are not just "I do" these days- They are more about branding and hashtag #vows and #that.

I recently attended a friends wedding and I realized that weddings are not just about vows, cake and white dresses. They are about branding.   

It struck me odd t...

February 21, 2017

Those of us who work in the world of words and images know that to be effective in our work, we should include those closest to the brand in our research and message training. But most of us haven’t always considered our internal audience in the definition of “closest...

September 15, 2016

FONA, the Fear of Not Achieving. Have you ever heard of such a thing? I didn't even know there was such a term, but there is. Why does it matter? Well, as women we naturally have an instinct for negative thoughts before we insert positive ones.  Think about it, how man...

September 8, 2016

Branding historically didn't start with a cool name or become a popularity contest for whose product was the best and most followed. In fact, it had a purpose. According to Wikipedia, branding started with having livestock as a commodity. Used as a way to show ownershi...

September 2, 2016

First things first...

… knowing there is a difference between - branding and marketing messages.Often we use the two terms interchangeably, but the truth is they are not the same. Yes, they may fall into the same job description or department for most business, but that...

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The Power Behind Internal Branding

February 21, 2017

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