Weddings are not just "I do" these days- They are more about branding and hashtag #vows and #that. I recently attended a friends wedding and I realized that weddings are not just about vows, cake and white dresses. They are about branding. It struck me odd that all these years of being a "brand executive" and "event planner" that I never really gave much thought that planning a wedding wasn't about "the kiss" anymore but, more about how you are going to market your commitment