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February 21, 2017

Those of us who work in the world of words and images know that to be effective in our work, we should include those closest to the brand in our research and message training. But most of us haven’t always considered our internal audience in the definition of “closest...

September 2, 2016

First things first...

… knowing there is a difference between - branding and marketing messages.Often we use the two terms interchangeably, but the truth is they are not the same. Yes, they may fall into the same job description or department for most business, but that...

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The Power Behind Internal Branding

February 21, 2017

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